How different are the UK and USA marketplaces in terms of product selection? I can upload videos as an influencer to US, Canada, and UK but it seems the selection of products in the UK are much different than North America?
Well, the US marketplace is the main one with the widest product selection. Local EU regulations also pay an important role. In Europe, many products require labelling in each country’s local language before they can be sold. This significantly reduces the selection. At the same time, in order to be able to do FBA, sellers are forced into compulsory VAT registration in every country where their inventory is stored. If you are deciding which platform is the one you should focus on, then I would advise you to pick the US.
1 Like