How can we accurately determine who currently holds the Buy Box on Amazon?

Sell On Amazon Listing Management & Reports
1

I’m using tools like Buy Bot, Profit Guru, and Keepa, but I want to ensure I’m interpreting the data correctly. Specifically, in Keepa, under the Data > Product Details > Buy Box Seller section, there’s a seller’s store name displayed next to the Buy Box Seller option.

Does this mean that this particular seller currently holds the Buy Box? I’ve included a screenshot below for reference.

IMG_0523

2

In the Buy Box section, the name of the seller currently holding the Buy Box is displayed.

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3

If you need to check it at scale, use the Amazon SP API. Other responses suggest doing it manually, which is definitely okay for a few cases but not suitable for thousands of checks.

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