I’m planning to launch a bundle-focused store on Shopify and wanted to ask a few things.
Are there any effective strategies to bring traffic from Amazon to a Shopify store?
For those already doing product bundling on Shopify, what’s been working best for you in terms of marketing and conversions?
Thank you
Can you please tell me how much budget you have? I would suggest starting with the Amazon Private Label business model, as it is sustainable, profitable, safe, and a long-term approach.
He is not asking for what business model to start.
Bringing traffic directly from Amazon to Shopify is risky and mostly off-limits. Amazon forbids directing buyers off-platform via inserts, packaging CTAs, buyer-seller messages, or discounts, so don’t do that.
Instead, build your DTC engine separately with paid social (Meta, TikTok, YouTube), Google Shopping/Performance Max, SEO content targeting “best X bundle” and “starter kit” keywords, influencers/UGC with unique bundle landing pages, and an email/SMS funnel (Klaviyo) that captures leads via quizzes or bundle-builder giveaways and nurtures them with education and timed offers.
For bundling on Shopify, use a clean bundle app (e.g., native Shopify Functions or reputable bundle builders) to offer fixed kits, mix-and-match, and tiered volume discounts, show “what’s in the box” with value anchoring and crossed-out individual prices, add pre- and post-purchase upsells, set free-shipping thresholds aligned to bundle AOV, and place comparison tables on PDPs so buyers see savings at a glance.
Optimize conversion with fast pages, Shop Pay, trust/returns clarity, sticky add-to-cart, social proof (UGC, reviews), and on-site retargeting; then scale profitably by testing creatives weekly, tracking CAC/LTV and MER (blended ROAS), and protecting channel harmony with consistent pricing so you’re not undercutting yourself on Amazon.