How Amazon Profucts ads will appear if there are multipuple offers

Amazon Sponsored Products
1

Dear members,

i am confuse if i pay for Aamzon Producs Ads for product and there are lets say 5 other sellers who are offering under my listing on same product, so will all they get same exposure ? even though i am paying for ads , they are not and how amazon will differentiate one customer will click on ad?

sorry if its ambiguous.

looking forward to get reply.

thank you very much

2

Your ad only shows when you have the buy box. Buyer of course is able to order from whom they like.
If those other sellers also have sponsored ads then theirs will only show when they have the buy box.