I’m applying for the brand name to be trademarked in January, should I add a logo as well?
I’m thinking of adding the brand details on the packaging instead of the products, I’m hoping to start off with around £2000 to £3000, but I’ve got product paralysis
It is necessary to add a logo so that you can better report if someone infringes the copyright.
My friend, if you want to create your own brand, it is very necessary to design an exclusive LOGO for your product. Because in this case, other merchants who want to sell the same products will have very high speculation costs. Once you find someone selling your own brand products, you can report them, thereby increasing your market competitiveness. I am a professional purchasing manager from China. I have purchased many categories of products for my customers and helped them solve many operational problems. If you need help with the product, you can go to my homepage to communicate with me at any time.
Trademarking the brand name is a smart move, and adding a logo can complement this step. A logo can enhance brand recognition and make your product visually memorable. Regarding placing brand details on packaging instead of the product itself, that’s a common approach and can work well, especially if the packaging is unique or reusable.
Product paralysis is understandable, especially when starting. To tackle it:
Research and Narrow Down: Focus on a specific niche or category within your broader product idea to streamline options.
Minimum Viable Product (MVP): Start with a simple version of your product to get it to market faster and learn from initial customer feedback.
Test and Iterate: Launching with a small batch allows for adjustments based on customer responses.
Budget Allocation: Plan how your initial investment will be distributed across product development, packaging, marketing, etc.
Consultation: Consider seeking advice from experts or communities in the e-commerce/private label field to gain insights or feedback on your ideas.
Allocating your budget wisely while maintaining flexibility in your product choice can help overcome product paralysis and set you on a path towards launching your private label successfully.