I have been running advertising campaigns for months and I have noticed the ACoS on AMZ IT is always higher compared to other marketplaces campaigns, seems there’s no way to lower it even though I optimize all campaigns once per week / once every two weeks. Is anyone experiencing the same problem?
I would appreciate opinions on this.
Many thanks in advance!
My suggestion would be to review your Negative Keywords. Doing so will help you optimize the campaign, as you won’t be wasting money on clicks for irrelevant searches.