Some high-level optimizations in amazon PPC to get Better Conversion
๐ข๐๐ฒ๐ฟ๐ฎ๐น๐น ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป:
โข Introduce new long-tail keywords in exact match.
โข Target new terms with a high Brand Share SUPA sheets
โข Funnel down keywords from SP to SB for expansion and growth.
โข Use SP, SB, and SD ad types for targeting competitorsโ ASINs.
๐ฆ๐ฝ๐ผ๐ป๐๐ผ๐ฟ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐:
โข Target semi-relevant keywords with increasing search volume.
โข Use terms from SQP to target the ads.
โข Optimize keyword targeting with match-type expansion.
โข Launch ASIN targeting campaigns.
๐ฆ๐ฝ๐ผ๐ป๐๐ผ๐ฟ ๐๐ฟ๐ฎ๐ป๐ฑ๐:
โข Implement product collection and store spotlight ads
โข Use eye-catching creatives and custom headlines
โข Utilize broad modifier to target main keywords and cover customer searches
โข Increase visibility on the first page with SB video ads
โข Utilize video ads featuring 3 ASINs
๐ฆ๐ฝ๐ผ๐ป๐๐ผ๐ฟ ๐๐ถ๐๐ฝ๐น๐ฎ๐:
โข Target high-priced competitors.
โข Cross-target catalog products to increase average units per order and protect detail pages.
โข Implement SD Audience targeting campaigns to increase brand awareness and improve sales.
โข Utilize targeting strategies to reach a wider audience and track the progress of the campaigns
๐๐ผ๐๐ฝ๐ผ๐ป๐ & ๐๐ฒ๐ฎ๐น๐ / ๐ฃ๐ฟ๐ถ๐บ๐ฒ ๐๐
๐ฐ๐น๐๐๐ถ๐๐ฒ ๐๐ถ๐๐ฐ๐ผ๐๐ป๐๐:
โข Utilize coupons and Amazon Deals to increase market share YoY by driving maximum traffic.
Regards
Usman Yousaf
