High Level Optimization for Amazon PPC

Some high-level optimizations in amazon PPC to get Better Conversion


๐—ข๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—น๐—น ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป:
โ€ข Introduce new long-tail keywords in exact match.
โ€ข Target new terms with a high Brand Share SUPA sheets
โ€ข Funnel down keywords from SP to SB for expansion and growth.
โ€ข Use SP, SB, and SD ad types for targeting competitorsโ€™ ASINs.

๐—ฆ๐—ฝ๐—ผ๐—ป๐˜€๐—ผ๐—ฟ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€:
โ€ข Target semi-relevant keywords with increasing search volume.
โ€ข Use terms from SQP to target the ads.
โ€ข Optimize keyword targeting with match-type expansion.
โ€ข Launch ASIN targeting campaigns.

๐—ฆ๐—ฝ๐—ผ๐—ป๐˜€๐—ผ๐—ฟ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€:
โ€ข Implement product collection and store spotlight ads
โ€ข Use eye-catching creatives and custom headlines
โ€ข Utilize broad modifier to target main keywords and cover customer searches
โ€ข Increase visibility on the first page with SB video ads
โ€ข Utilize video ads featuring 3 ASINs

๐—ฆ๐—ฝ๐—ผ๐—ป๐˜€๐—ผ๐—ฟ ๐——๐—ถ๐˜€๐—ฝ๐—น๐—ฎ๐˜†:
โ€ข Target high-priced competitors.
โ€ข Cross-target catalog products to increase average units per order and protect detail pages.
โ€ข Implement SD Audience targeting campaigns to increase brand awareness and improve sales.
โ€ข Utilize targeting strategies to reach a wider audience and track the progress of the campaigns

๐—–๐—ผ๐˜‚๐—ฝ๐—ผ๐—ป๐˜€ & ๐——๐—ฒ๐—ฎ๐—น๐˜€ / ๐—ฃ๐—ฟ๐—ถ๐—บ๐—ฒ ๐—˜๐˜…๐—ฐ๐—น๐˜‚๐˜€๐—ถ๐˜ƒ๐—ฒ ๐——๐—ถ๐˜€๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐˜€:
โ€ข Utilize coupons and Amazon Deals to increase market share YoY by driving maximum traffic.

Usman Yousaf


Thank you for sharing :sparkling_heart: