One of our brands frequently faces buy box suppression because it’s also sold in retail, and Amazon considers the retail price as the competitive price.
Selling at that price is impossible for us due to Amazon’s fees, which would lead to a loss. We’ve attempted to appeal the suppression but received inconsistent responses.
The most progress we’ve made was one case asking for proof of RRPs.
Buy box suppression doesn’t significantly impact sales. The main issue is that you usually need to offer the lowest price to secure the sale. Since you’re the sole seller, this shouldn’t be an issue. I’ve made about 10 attempts to get Amazon to lift a buy box suppression, but none were successful, so I stopped trying years ago. These weren’t brand-restricted items, but I’m not sure how relevant that is.
If you’re selling it above retail I don’t think there’s any way to get Amazon to un-suppress the Buy Box.
The Buy Box suppression appears to be related to Amazon’s price competitiveness policy, which considers the retail price as the standard. If your listing is priced higher, it may be flagged, impacting your Buy Box eligibility. To resolve this, you could provide proof of the Recommended Retail Price (RRP) from reliable sources, such as manufacturer documentation, in your appeal. Additionally, it’s essential to find a balance between aligning with market pricing and maintaining profitability to effectively address this issue.