I Currently sell custom sports blankets on Etsy and use a fullfilment company to make them and ship to my customers.
They are pretty quick (they ship usually with in 3-4 days)
Yes, plenty of sellers run custom or print-on-demand products on Amazon using a fulfillment partner, it works very similarly to Etsy, but you’ll be using FBM (Fulfilled by Merchant) instead of FBA.
As long as your fulfillment company can consistently ship within Amazon’s required handling times (usually 2–3 days), provide tracking, and meet delivery-time metrics, you can list your custom blankets on Amazon without issues.
The key is making sure your partner is reliable, because late shipments or tracking problems can quickly hurt your account health. Many Etsy-to-Amazon sellers do exactly what you’re considering, just set correct handling times, stay on top of customer service, and ensure your fulfillment company can keep Amazon-level speed and accuracy.
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Yes, the usual setup is to list the blankets as FBM on Amazon, sync orders to your fulfilment partner (either via an integration or manual upload), and set your shipping templates so the promised delivery date realistically matches their 3–4 day production time plus carrier transit.
You’ll want to agree clear SLAs with the fulfiller (cut-off times, holiday schedules, reprint policy for defects) and make sure they always ship with valid tracking, because late shipments and missing scans will hurt your metrics fast on Amazon.
Also think about returns: who pays for return shipping, whether items are resellable, and how your fulfilment partner handles replacements.
As long as your production + shipping fits comfortably within Amazon’s standard delivery windows and your partner is genuinely consistent, the model can work just as smoothly as Etsy, but I’d start with lower volume on Amazon first to test that they can maintain performance under Amazon’s stricter expectations.
What are you doing with stock management? Yes, it’s definitely possible. Many Etsy sellers run the same model using print-on-demand or custom fulfillment partners. As long as your fulfillment company delivers quality products and keeps shipping times consistent 3–4 days is great you can scale this model across Etsy, Shopify, or even Amazon Handmade. Just make sure your supplier supports branding, fast processing, and reliable tracking.