So apparently Rufus has changed how products get recommended. It really doesn’t follow normal organic ranking as it looks for the product that best solves the user’s exact query.
Yes, some sellers are getting traffic from Rufus but it’s still not stable. Rufus works differently from normal ranking and focuses more on customer intent and product relevance instead of just SEO or BSR. It prefers clear listings, strong reviews, and products that directly solve the user’s query.