Has anyone else experienced a similar unexplained drop in their account health score?

Account Health
1

Hi everyone,

I’m experiencing a concerning drop in my Amazon account health score over the past 21 days and could really need some advice. My score started at 208, then dropped to 204 two weeks ago, and has now fallen to 200. The confusing part is that everything appears to be running smoothly on my end. I have no policy violations, no customer complaints, and all my metrics seem normal. I can’t identify any specific issue that would cause this consistent decline.

I’m wondering if there might be some behind-the-scenes factors I’m not aware of, or if Amazon has recently changed how they calculate these scores. Any insights, suggestions, or similar experiences would be greatly appreciated. I want to address this before it potentially affects my selling privileges.

Thanks in advance for any help!

2

As well as policy defects, the score takes account of your volume of sales so if you sales are decreasing over the previous 180 days, your score will decrease.

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3

AHR = 4 points for every 200 completed orders on a rolling 180 day cycle.

You might be hit by hidden or delayed issues Amazon isn’t showing yet… double-check refunds and other metrics.

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4

It’s common this time of year - one of the factors involved in account health is the number of sales over a 6 month period - if it’s going up, then that will help your account health score go up (assuming you don’t have any other issues), if your sales are going down then that will pull your account health score down. 6 months ago was the end of Q4, when many sellers make far more sales than in June…hence many sellers see a dip in their account health score this time of year.

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5

I wouldn’t really worry about these few points, it can fluctuate up and down regularly based on a number of factors.

Bigger picture-wise, you need to increase the number of units you sell and your revenue because being in the 200s is low and may take you into critical state, if you get a violation.

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6

A gradual drop in your Amazon account health score, even with no visible violations or metrics issues, often results from “proactive risk assessment” built into Amazon’s algorithm. The system continuously monitors patterns like customer return reasons, buyer messages hinting at dissatisfaction (even without formal complaints), or minor ASIN-level compliance flags (e.g., suspected IP risks, restricted keywords, or inconsistent listing data) that don’t appear as formal violations but still weigh negatively. Additionally, Amazon may be factoring in returns data, delivery performance for FBM orders, or late shipment risk on upcoming shipments. It’s also possible Amazon has tweaked its scoring thresholds recently, especially if you’re selling in high-risk categories (health, toys, electronics, etc.). Your best move is to open a case under “Account Health” and request a callback to review your score line-by-line with an Account Health Rep—they can usually see internal notes or risks that are not visible to sellers. This will help you confirm whether you need to take any preventative actions.

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7

Drop in sales does that.

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8

Thanks for the advice! But I wanna know why is Amazon decreasing account health score if there are no violations? What specific factors cause these regular fluctuations you mentioned? I want to understand the root cause so I can prevent it from happening again.

9

It’s all been explained to you already.
If your sales go down, the score will go down.
If your sales stay the same, your score will stay the same (assuming no violations)
If your sales go up, your score will increase.

It is the number of orders, no money.

To save me writing it, here is an AI answer which is correct and it also assumes no violations:

To achieve an Amazon Account Health Rating (AHR) of 1000, a seller needs to accumulate 1000 points, which is earned by fulfilling a large number of successful orders over a 180-day period, with no policy violations. Specifically, for every 200 successfully fulfilled orders, a seller earns 4 points. Therefore, to reach a score of 1000, a seller would need to accumulate 1000 points / (4 points / 200 orders) = 50,000 successful orders within the last 180 days.

Here’s a breakdown:

  • Points per order: Each set of 200 successful orders earns 4 points.
  • Total points needed: An AHR of 1000 requires 1000 points.
  • Calculations: 1000 points / 4 points/200 orders = 25 increments of 200 orders. This means 25 * 200 = 50,000 orders.
  • Conclusion: To reach an AHR of 1000, a seller needs to fulfill 50,000 orders within the last 180 days without any policy violations.
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10

When this happens, usually it’s due to the number of units you were selling relative to a previous time point.

Fluctuations of a few points up and down are neither here nor there.

11

Are you doing FBM?

12

Nope, FBA.