GREAT NEW FEATURE IN AMAZON AUTO CAMPAIGNS!!
You can select well performing search terms from your Auto campaigns and instantly add them as a keyword to any manual campaign that this Asin is advertised in.
Here is how it works
Go to the search Terms tab in your Auto campaign.
Select well performing Keywords (Either your own filter, or use Amazon’s “Suggested Keywords” filter)
You’ll now have the option to select any ad group that has this Asin in it.
Once you select the ad group you want to add it as a keyword you’ll be able to choose if you want it added as Exact, Phrase or Broad and you’ll have the option to set your bid.
We are not done yet…
Amazon now gives you the option to negate the search term in the original ad group! (Old school strategy)
The last part is very interesting to me because it shows how in tune the Amazon Ads team is with the strategies of sellers. They understand that some would want to negate it and some won’t, so they are giving us the option to do it.
Reposted
