Getting Too Much Impressions But Less Clicks (CTR)?

First You will need to identify your problem it can be due to the following issues :

  1. Main image is not quite attractive or unclear
  2. Your targeted audience is wrong
  3. Issues in placement

As we all know most of the customer focus on product main images on search results. Your product image should be attractive with white background and the product should be clear in high quality.

Sometimes on a particular kw or asin your targeted audience may be wrong. Which results In bad CTR. Try to chose kws or asins carefully before running any manual campaigns.

𝗖𝗼𝗺𝗺𝗲𝗻 π— π—Άπ˜€π—°π—Όπ—»π—°π—²π—½π˜π—Άπ—Όπ—»:
Some people think if we get 1 impression that means the buyer hoovered on our product and watched our product for a little time that’s why we got 1 impression but that’s not the case. You see on Amazon when a buyer Searches something and all those products that appears on first page of search results gets 1 impression regardless of if buyer have carefully saw our product or not.

That’s mean you may need to work on your bid placement to improve ctr. Try to increase your bid slowly.

Keep Growing

Very helpful, thank you for sharing!