I am a relative newcomer to Amazon.co.uk. AS such, it took me several months to get to a pint where i felt comfortable to undertake PPC on several items (the best sellers in my range). Thgs like photography, copy and wording needed a great deal fo thought and work.
So here I am, 5 days into advertising.
I am seeing results, I am sure about that. Although the increased sales does not seem to be accurately reflected in the reports, I am comfortable that sale have increased due to advertising because the sales increase coincided precisely with the start of my advertising.
But i have some questions…
- My view, based on what I know, is that advertising is a short/medium term solution to driving sales and reviews. Thus one hopes that my organic ranking will increase. It this a correct assumption?
- Is there a standard practice to advertise frequently, and if so, how frequently? (I suppose this is down to how many competitors advertise?
- As one’s organic ranking increases, does advertising become less necessary, or in the experience of folk here, is it important to maintain advertising on occasions to ensure ranking?
- OR: Is the sales and reviews more important than advertising, once there are lots of reviews and sales?
Any feedback very welcome.
Thank you