Future options for SFP Sellers on the UK store

Announcement reposted from Amazon Europe:

As you are aware, Sellers wanting to offer their products with the Prime badge in the Amazon store in the UK, can do so using Fulfilment by Amazon (FBA) or directly from their own warehouses using the Seller Fulfilled Prime (SFP) programme. Sellers using SFP in the UK are free to choose from the approved Prime delivery carriers to ship their Prime orders (Royal Mail, DPD, Ship with Amazon, and Evri).

For Royal Mail, if you already have a business account and want to use rates that you’ve previously negotiated with Royal Mail, you can link that account to Amazon and purchase shipping labels at these rates via Buy Shipping. More information, see Buy Shipping services fees and pricing.

Amazon is currently working to extend the option for SFP Sellers operating on the Amazon UK store to choose to use independently negotiated rates and terms with any Prime carrier that has completed the necessary integration process. We will provide an update once these features are available.