Dear Amazon Seller Performance Team,
Thank you for providing me with the opportunity to appeal my seller account’s suspension due to forged or manipulated invoices.
I understand that Amazon takes failures to comply with their policies very seriously and I would like to share with you my Plan of Action in which I explain what I have done to resolve the issue and what will I do to prevent it from happening again.
What Went Wrong:
I submitted edited bank statement when Amazon asked to submit invoices for ASIN B08GCNZ9HM
(Brand THE ORDINARY)
I have taken wrong step to allow my friend for document submission
I failed to follow Amazon’s guidelines on submitting invoices for seller applications as detailed here:
https://sellercentral.amazon.com/learn/courses?ref_=selleru_athena&courseId=65999b89-1237-44ff-981a-58f5ef03caf8&moduleId=b133c6c0-aa5a-405a-b58f-ac352e7e78c5&modLanguage=English&contentType=VIDEO&category=TUTORIAL&videoPlayer=youtube
Explanation:
The reason for submitting the edited bank statement was because the specific ASIN B08GCNZ9HM was purchased from a retail outlet personally, I often use this product personally. I thought to list product on my seller central and I knew that the product is good and will get good sales. When I buyed ========from retail for my personal use, I buyed some extra quantity to list on my seller central. When Amazon asked me for invoices for the product I got panicked that I don’t have invoices of my product because it was buyed personally by me through retail store. I wasn’t aware of sourcing and made a mistake.
My second mistake was that I took advice from my so called friend and allowed him to use my seller central, after deactivation I have to use Account Health Support Team through my seller central by call now option.
On 8th February I received message from customer and he was asking about the product authenticity and I was sure so I replied that the product is authentic.
I have attached screenshot of my seller central message:
After educating myself about guidelines I realized that the retail outlet’s receipts did not have buyer details and so were unacceptable in Amazon’s eyes, I approached the retail outlet to provide an invoice based on that purchase. When I fail to find my original statement on which details were mentioned that I bought the product then I submitted my statement which was edited to make sure that I have bought the product
However, rather than requesting the retail outlet to provide an invoice I should have accepted that retail was not the correct source for products to sell on Amazon. Through inexperience and naivety I sourced some products from retail outlets not recognizing that these were not suitable for Amazon. As a result, this meant I did not have verifiable invoices from an authorized supplier. I have stopped sourcing products from retail outlets.
What I have done to address the issue:
I have carefully read the Amazon policies, especially the ones concerning the proper ways how to source inventory and Amazon’s Anti-Counterfeiting Policy to ensure, that I will not violate them again.
I have since vetted all my existing suppliers to ensure they can:
Provide invoices which meet Amazon’s requirements
Provide proof that they are authorized distributors
I am no longer using suppliers which can not satisfy the above points.
I have ceased sourcing products from retail outlets.
I ensure that products to sell on Amazon are either direct from manufacturer or from an authorized distributor who can provide Rights Owners Authorization Letters.
Where listings can not be verified with valid invoices meeting Amazon’s requirements, they have been deleted from my account’s inventory.
I now make sure I have the full supply chain of each product I sell.
In addition to the above steps we will work in full compliance with the following policies and guidelines
Prohibited seller activities and actions
https://sellercentral.amazon.com/help/hub/reference/G1801
Product Detail Page Rules
https://sellercentral.amazon.com/help/hub/reference/G200390640
Amazon Anti-Counterfeiting Policy
https://sellercentral.amazon.com/help/hub/reference/G201165970
What I will do to prevent similar complaints in the future:
Every item that I sell on Amazon will continue to be sourced from authorized distributors and I will continue to individually check that these suppliers are authorized distributors.
Moving forward, all new suppliers will need to be authorized distributors of the brands
Can provide invoices which meet Amazon’s guidelines which are detailed here
https://sellercentral.amazon.com/learn/courses?ref_=selleru_athena&courseId=65999b89-1237-44ff-981a-58f5ef03caf8&moduleId=b133c6c0-aa5a-405a-b58f-ac352e7e78c5&modLanguage=English&contentType=VIDEO&category=TUTORIAL&videvideoPl=airy&videoPlayer=youtube
Customization Program Terms for Sellers
https://sellercentral.amazon.com/help/hub/reference/G201823150
Before working with any potential new suppliers I will validate that they are authorized distributors and supply invoices which adhere to Amazon’s policy. They will not be asked to modify invoices to match Amazon requirements.
When required to submit invoices to Amazon, they will be unaltered and in their original form.
I will continue to educate ourselves of Amazon’s policies and guidelines through Amazon Seller University.
After activation, I will diligently check my Seller Central notifications every day and promptly take the necessary actions as required.
In the future, if I encounter any uncertainties or difficulties, I will seek assistance from the Amazon Account Health Support Team to gain a clear understanding and resolve the matter in a legitimate and timely manner.
I believe that these solutions are effectively addressing the problems noted by Seller Performance in my suspension notice.
I apologize for my shameful act which cause inconvience
FYI: I notarized my invoice which I buyed from ULTA BEAUTY authentic distributor of THE ORDINARY brand
Thank you for taking the time to review my appeal and I am looking forward to continue selling on Amazon.
Sincerely,