If so, do you make any specific adjustments or optimizations to the campaigns, or do you simply start the penny PPC and leave it as is?
I’d love to hear your thoughts and strategies!
If so, do you make any specific adjustments or optimizations to the campaigns, or do you simply start the penny PPC and leave it as is?
I’d love to hear your thoughts and strategies!
Yes. I’ve just got an automatic target campaign on and leave it running running.
Thank you
I am running at $0.02, and it works well, bringing in 30–35 extra orders every week.
Yes, many Online Arbitrage and Wholesale sellers still use penny PPC campaigns as a low-cost way to drive visibility and potentially pick up additional sales. However, simply setting up the campaign and leaving it isn’t always optimal. Regularly review the performance of your keywords and adjust bids for those converting well, while pausing or lowering bids for underperforming ones. Additionally, consider segmenting campaigns by product type, targeting long-tail keywords, or using exact match for better control. Even with a small budget, consistent monitoring and optimization can help you maximize the return on these campaigns.