Any good scripts you use?
For an Amazon FBA private label launch, I’d suggest a light warm-up the week before launch with one value-focused email introducing the product and its problem/solution, followed by one short teaser or early-access email 2–3 days before launch to build anticipation without fatiguing the list.
During launch week, two to three emails usually work best: one on launch day announcing availability with a clear call to action, one mid-week reminder emphasizing key benefits or social proof if available, and an optional final email near the end of the week highlighting urgency, limited availability, or an introductory offer.
In total, that’s about two emails pre-launch and two to three during launch week, keeping copy concise, benefit-driven, and compliant with Amazon policies by avoiding incentivized language or review manipulation.