Hey guys,
do any of you know or know someone who can help expand a Brand Registry listing into other marketplaces using the same ASIN? For example, going from the USA to the UK? I have a listing where I’m a Brand Ambassador, and we’re planning to expand it to the UK.
However, the listing is currently live in France without Brand Registry and isn’t available in the UK yet.
If you know someone experienced in this process who offers paid help, please let me know!
Expanding a Brand Registry listing into other marketplaces using the same ASIN is definitely possible, but it requires a few coordinated steps, first, the brand must be enrolled in Brand Registry in each target marketplace individually, since registry isn’t global by default. Once the brand is enrolled in the UK, you can then use the same ASIN structure by matching the product identifiers like GTIN, UPC, or EAN, and either create the listing manually or use tools like Build International Listings (BIL) to sync details. If the listing is already live in France without Brand Registry, it might be using a generic listing or one created by another seller, so you’ll want to ensure proper brand control when expanding.
You’ll need to link the ASIN under Amazon’s Global Expansion tools and ensure compliance with UK regulations. If you need expert help, I know someone experienced in brand expansion and marketplace integration who could guide you through the process efficiently.
You need a separate trademark in each jurisdiction to be able to benefit from Brand Registry from that market as well.