We’ve been amazon sellers for over 10 years so this is not a new feeling to us, but sales seem to get into a pattern. By 3pm each day we’re always around about 10 sales mark. By end of day somewhere around 30. Another weirdity we notice is sometimes there’ll be zero sales (inc pending) for four hours in an afternoon, then suddenly a flurry of sales arrive, almost as if someone turned the tap back on.
I just find it hard to beleive that no-one throughout the UK is buying for 4 solid hours, then suddenly all decide to buy after work. We’re mainly B2B so those four hours are office hours, making it even stranger.
I’m not looking for any concrete answers here (including chatgpt ones haha), it’s simply musing! I guess it strongly depends on the products and customer base but just wondered if anyone experiences the same at all?
I guess it’s a bit conspiracy theory to suggest Amazon and their algorithms are doing it on purpose, but that’s exactly what it feels like.
You’re definitely not alone, many sellers, especially long-timers like yourself, have noticed these odd sales patterns that feel like someone’s flipping a switch behind the scenes. The “sales tap” theory comes up regularly, and while we know it could be influenced by factors like customer behavior, buy box rotation, regional server delays, or even ad budget pacing, it still feels a bit too synchronized sometimes to be entirely organic. The fact that you’re selling B2B and seeing sales lulls during peak office hours makes it even more curious. It might be coincidence, algorithmic throttling, or just demand clustering, but either way, it’s one of those Amazon mysteries that never really gets explained, it’s just part of the strange rhythm we all learn to live with.
Many sellers feel exactly the same way, and while no one has a definitive answer, you’re definitely not imagining things, those sales lulls followed by sudden bursts are surprisingly common and often make it feel like Amazon is controlling visibility or order flow in cycles.