Announcement reposted from Amazon Europe:
We will shortly be launching our new store in Ireland. The commitments agreed with the European Commission in December 2022 (https://www.aboutamazon.eu/news/policy/amazons-statement-on-the-commitments-agreed-with-the-european-commission) will also apply to the Irish store.
Prime eligibility and Prime badge criteria
Our Prime eligibility and Prime badge criteria will be applied equally to offers from all sellers across the various fulfilment channels (Fulfilled by Amazon or Merchant Fulfilled) and Amazon retail based on indicators of the experience that customers expect from Amazon Prime. For an offer to be Prime-eligible, it needs to (1) be available nationwide, (2) offer free shipping and (3) offer free returns for Prime members (with limited exceptions on product weight and cross-border shipments).
To be eligible for Prime, you must meet the below requirements on an ongoing basis at a product tier level. For details on the product tiers and their respective thresholds, go to Seller Prime programmes.
- Prime delivery promise: Prime offers must meet Prime delivery promise targets based on product tier and inventory location type. Go to Seller Prime programmes for Prime delivery promise targets.
- On-time delivery: Prime orders must be delivered on or before the promise made to the customer. You must meet a minimum of 92% on-time delivery rate.
- Tracking: Valid carrier tracking information must be provided when you confirm shipment of Prime orders. You must meet a minimum tracking/valid tracking rate (VTR) of 99%.
- Cancellation rate: The rate of Prime order cancellations initiated by you before fulfilment must be less than or equal to 0.5%.
Note: We are not enforcing Prime criteria at this time. We will notify you and give you access to your Seller performance dashboard at least 30 days before Prime enforcement begins.
A Prime eligible offer will be displayed on the Amazon store with our Prime badge when it meets certain delivery speed thresholds. The delivery speed threshold is calculated at the store level dynamically (every hour) based on the fastest 90% promises on customer views on Prime eligible offers subject to guardrail thresholds. Please go to Seller Prime programmes for details.
You can use any logistics provider (carrier) for your Seller-Fulfilled Prime orders; we do not require sellers to use Buy Shipping services to purchase shipping labels. All offers enrolled in Prime will benefit from Amazon’s high-quality customer service support, which will be provided at no additional cost.
To learn more about our Prime eligibility requirements, go to Seller Prime programmes.
Featured Offer selection
As we strive to show our customers the best Featured Offer on the product detail page, we’ll ensure that the criteria used to determine the Featured Offer are non-discriminatory and treat sellers and Amazon retail equally. Eligibility for Prime and the Prime badge won’t be a criterion when determining the Featured Offer. Prime will continue to offer free and fast delivery, which are factors that customers value and therefore are relevant in determining the Featured Offer.
Commitments complaint mechanism
Pursuant to the commitments Amazon has entered into with the European Commission, if you have any complaints regarding Amazon’s compliance with its commitments, you may direct them via a complaint form to the Monitoring Trustee at [email protected] or Alcis Advisers GmbH, Fasanenstraße 73, 10719 Berlin, Germany.
The complaint form and further information can be found on the Monitoring Trustee’s website: https://www.alcis-advisers.com/#amazons-commitments-to-the-european-commission
For more information on Amazon’s agreement with the European Commission, go to About Amazon, Europa.eu and https://ec.europa.eu/competition/antitrust/cases1/202252/AT_40462_8825091_8265_4.pdf.