End User Data report now available on Order reports

Announcement reposted from Amazon Europe:

You can now access real-time data related to customer engagement with your product via the End User Data report. Customers must explicitly opt in to share their personal data.

The report contains customer names, email addresses, and default shipping addresses. It also shows the number of page views for ASINs that you offer and the gross merchandise sales between you and the customer, so long as that customer has authorized Amazon to share this data.

Your report will appear blank if customers have not authorized Amazon to share their personal data with you.

You can access the End User Data report on the Order reports page and through the Selling Partner API library.

To navigate to the report on Seller Central, follow these steps:

  1. From the Orders drop-down menu, select Order reports.
  2. Click the End User Data report link to download the report.