Does anyone have experience with monthly subscriptions to a website for the delivery of certain products and experience with what works or how to increase sales or frequency, any best practices or Best case studies?
Thank you
Not sure I understand what service are you referring to?
Let’s say there’s a pet shop, and you offer bundles they subscribe to every month. How do you encourage them to spend more, either by increasing the bundle amount or shifting them to a three-week subscription?
Sorry, I have absolutely no idea what you are saying. Maybe reword your query and someone may reply.
Sorry, I have no idea. Good luck anyway.
Setting up recurring, repeated monthly purchases of the same product and how do you persuade customers to subscribe as opposed to buying manually every month.
Yes, many successful e-commerce businesses operate on a subscription model, especially for consumables (like coffee, supplements, skincare, pet supplies). Here are key best practices and proven tactics from successful case studies like Dollar Shave Club, Native, and BarkBox:
- Start with a clear value proposition – Explain why the subscription saves time, money, or hassle (e.g. auto-refill, cheaper per unit, exclusive access).
- Offer flexible options – Let customers choose frequency (e.g. every 2, 4, 6 weeks), easily pause or cancel, and allow one-time purchases to reduce commitment friction.
- Use tiered incentives – Offer discounts or freebies for longer-term plans (e.g. “Subscribe & Save 10%” or “3-month prepay = 1 free item”).
- Emphasize retention – Use personalized emails, SMS, or in-box inserts to remind, upsell, or celebrate milestones. Reward loyalty with points, gifts, or early access.
- Optimize user experience – Make the signup, modification, and cancellation processes simple and mobile-friendly. Confusing flows kill conversion.
- A/B test pricing and bundles – Test whether bundling items increases average order value or whether smaller, lower-cost plans reduce churn.
- Customer feedback loop – Use post-purchase surveys and reviews to refine offerings, improve satisfaction, and minimize refund/cancellation reasons.
- Community or content layer – Brands like Ritual and Huel create educational and community content to build trust, increase product use, and reduce churn.
- Analytics-driven churn prevention – Track time-to-first-cancellation, subscription length, and churn causes. Send win-back emails when usage drops.
- Subscription-first branding – Make the subscription the default purchase option rather than an afterthought (e.g. product page defaults to “Subscribe & Save”).
Good tools to support this include Recharge, Bold Subscriptions, Skio (for Shopify), and Klaviyo for automation.
Are you talking about subscribe and save?
About recurring subscription, I am not yet on-board, let’s say this kind of model.