Announcement reposted from Amazon United States:
The 2024 Black Friday and Cyber Monday events are valuable opportunities to build awareness with Prime members, promote your top products, and help boost sales.
To get started, go to Prime Exclusive Discounts in the Advertising section of Seller Central.
Be sure to check one of the boxes to choose whether your offer is a Black Friday discount, a Cyber Monday discount, or a Black Friday and Cyber Monday discount.
Prime Exclusive Discounts can be offered on both Prime, (Fulfillment by Amazon and Seller Fulfilled Prime) and non-Prime (seller-fulfilled) offers.
To learn more about Black Friday and Cyber Monday guidelines, click Create discount on the Prime Exclusive Discounts page. You can also watch a video on how to create a Prime Exclusive Discount to help you get started.
We’re excited to partner with you again this year and build on the success of Black Friday and Cyber Monday 2023.
Important information about submissions for Prime Exclusive Discounts:
- Amazon retains the right to reschedule or cancel the promotion at any time.
- If your promotion is not approved within seven days, it will be canceled by Amazon.
- Amazon doesn’t guarantee that orders will be placed for the promotion.
- Amazon doesn’t guarantee the deal will be published on the chosen day or time.