To help you grow your business-to-business (B2B) sales, we’ve created an action panel that provides B2B pricing insights and recommendations.
The Business Price action panel, which is available for all professional sellers, analyses customer demand signals to help you set business discounts for high-potential business customers on Amazon Business.
Actionable pricing opportunities suggest recommended action to update and optimise your business discounts. We provide data to show how business discounts can improve page views across similar products within the category to help quantify the expected uplift. For example, “Add a business discount to optimise traffic and conversion. Reason: Similar products with a business discount saw an 8% increase in page views.”
Competitive pricing intelligence helps you compare your business price against key metrics, such as the Featured Offer price, lowest price and Business Savings Blue Badge price on Amazon Business, so that you can make informed pricing decisions.
Quantity discount recommendations help you create attractive bulk pricing offers. You’ll receive these tailored suggestions, if available, once you set a business price.
You can use these insights to optimise your B2B pricing strategy and capture share of the growing B2B segment, directly from the business to consumer (B2C) workflow in Manage all inventory.
Thanks for sharing this update. It actually sounds like a pretty useful tool for sellers who want to grow their B2B sales on Amazon. Having clear data on how business discounts can influence page views and conversions makes it easier to justify offering those discounts, instead of just guessing.
Also, the competitive pricing insights and quantity discount suggestions are a solid addition - especially for sellers looking to capture larger bulk orders.
On a related note, for businesses expanding into international B2B sales (or even just managing cross-border payments), it’s worth exploring reliable payment gateways tailored to different markets. For example, payment gateway in pakistan is a good resource for comparing payment solutions in Pakistan if that’s part of your expansion strategy.
Overall, this new action panel seems like a smart move by Amazon to help sellers tap deeper into the B2B segment.