I have a question about the Wholesale business model, and I would love to hear your thoughts and insights. For those of you who are experienced in selling wholesale, do you find it necessary to use PPC advertising to be successful?
Does PPC play a crucial role in driving sales and gaining visibility for wholesale products, or can this model work without it? Are there specific circumstances, such as competition or product types, where PPC becomes more important? Additionally, if PPC is a key component, what are some best practices for managing advertising campaigns effectively in a wholesale business?
Thanks in advance for sharing your expertise!
Yes and no.
Yes – Some sellers run penny PPC campaigns, even when they are joining the same listings as others.
Yes – If you are launching new brands and want to push the listings to the first page, among other goals.
No – If you are selling on listings that are already performing very well and are well-known.
In the wholesale business model, PPC advertising can be an important tool for gaining visibility and driving sales, especially in competitive markets. While it’s possible to succeed without PPC, leveraging it can significantly boost product visibility, especially if you’re selling on platforms like Amazon or Walmart, where competition is high. PPC becomes more crucial in markets with high competition, new product launches, or if you’re trying to stand out in a saturated category. Best practices for managing PPC campaigns in a wholesale business include targeting relevant keywords, optimizing your listings to improve conversion rates, setting a clear budget, and continuously monitoring and adjusting bids and keywords to ensure profitability. Additionally, using automatic and manual campaigns in tandem can help optimize reach and control.
Depends on your arrangement with the brand. If they want you to do it or if you are the only or dominant seller of the listing PPC can be done.