Does organic position have anything to do with PPC bids?

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1

My product was selling amazingly well during the holidays. I then run out of stock for a month but then when it came back in stock for the first 1-2 weeks it was actually selling decently. Suddenly a lot of my organic ranking just disappeared beyond position 306 and sales have died.

Could it be because I reduced many of my keyword bids to only 25c? I don’t understand if there is correlation with organic position and ppc bids.

Is there any correlation or is it just coincidence?

2

Definitely, PPC can impact your organic ranking. But to check that, you have to compare last week’s data with the current data. You can check your Brand Analytics or organic/PPC rankings in Helium 10.

Another reason could be out-of-stock period, which may kill all your sales rank in a competitive niche, from your description, this could be the main thing in your case.

3

Yes, there is correlation