Do you a different ad group for each product?

Amazon Sponsored Products
1

Hi All,

Very new to amazon advertising, If I have different products, do I just combine them in 1 campaign? and in 1 ad group?

Say I’m selling t-shirts and trainers…Do I have a ad group for each product?

Thanks any help is appreciated!

2

When you have different products, it’s generally recommended to create separate campaigns and ad groups for each product or product category. This approach allows you to have more control and customization over your advertising strategy.