Customer analytics, View in Your Room and Fit Insights announced at Accelerate

Announcement reposted from Amazon:

At Day 2 of Amazon Accelerate, we announced new tools and features to provide insights and grow your business in Amazon’s store.

Here are some highlights from the Day 2 morning session:

Customer Loyalty Analytics Dashboard

Our new Customer Loyalty Analytics Dashboard provides an easy-to-view snapshot of customer behavior and historical trends. Analyze purchase patterns and tailor your products, discounts, and communications to the right shoppers, so you can make the most of your marketing efforts and increase your overall customer lifetime value. Customer Loyalty Analytics is coming soon to registered brands in the US.

Read the announcement to learn more.

Customer Sentiment Insights

With the newly improved Customer Sentiment Insights tool, you’ll be able to access comprehensive analytics on customer preferences with the click of a button. New feature enhancements will provide more information on customer sentiment, not only from reviews, but also customer returns. Analyze trend changes over time and benchmark customer sentiment for all ASINs against top performing sellers in a category, so you can understand customer needs and strengthen your brand positioning. These insights will be available later this year in the US, UK, Germany, France, Italy, and Spain, with Japan soon to follow.

Read the announcement, or go to Review Insights for more information.

Visualize products on tables and countertops

We continually improve our product discovery experience to make it easier for customers to find products and make confident purchase decisions. Our View in Your Room feature uses augmented reality to help customers visualize how your product would look in their space. In addition to items placed on the floor, the feature is now available for items that fit on your tabletop on iOS and Android devices. The new experience is available for more than 200 tabletop product types, such as lamps and home décor.

To learn more, go to View in Your Room.

Fit Insights

Fit Insights helps brands to better understand the size and fit of their apparel and shoe products, improve their product offering, and reduce returns. Fit Insights uses machine learning, including large language models, to analyze returns data, size charts, and customer feedback on fit, fabric, and style, to recommend updates to a brand’s size chart and product listings. Fit Insights will be available to US apparel and shoe brands and their authorized resellers starting this October.

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