Creating Variation

Hello, I have created a variation listing, by joining up our two product asins together. I would like the reviews to combine or merge, and so far it hasn’t. Does anyone know or have experience with this, how long does it take to combine the reviews?


When creating a variation listing on Amazon by combining two product ASINs, it’s natural to expect the reviews to merge or combine. However, the merging process may not happen automatically, and it’s important to understand how Amazon handles reviews for variation listings.

Typically, reviews for individual ASINs within a variation listing are not automatically combined. Each ASIN retains its own set of reviews, even when they are part of the same variation. This means that customers will see separate review sections for each ASIN within the variation listing.

While Amazon does not provide a specific timeline for merging reviews, it’s worth noting that the process may not occur automatically. However, over time, as customers purchase and review the variation listing as a whole, you may start to see reviews that are specific to the variation itself.

To enhance the visibility of reviews for the variation listing, you can take the following steps:

  1. Encourage customers to leave reviews: Encourage customers who have purchased the variation listing to leave reviews specifically mentioning the variation or their experience with the combined product.
  2. Respond to reviews: Engage with customers by responding to their reviews. This not only shows that you value their feedback but also helps create a sense of community around the variation listing.
  3. Provide clear information: Make sure that the product detail page for the variation listing provides clear and accurate information about the combined product. This can help set customer expectations and reduce confusion.

Remember, it’s important to comply with Amazon’s review policies and guidelines when soliciting reviews or responding to customer feedback.

While the reviews may not merge immediately, over time, as more customers purchase and review the variation listing, you should see an accumulation of reviews specific to the variation.

If you have any further questions or need additional assistance, please don’t hesitate to ask. Best of luck with your variation listing!

Thank you for the detailed response