Announcement reposted from Amazon:
We’ve launched Brand Tailored Promotions, an Amazon-exclusive solution that helps brands quickly customize and send promotional codes to high-intent customers, known as Brand Tailored Audiences.
Brands can now offer promotional discounts, ranging from 10% to 50%. With Brand Tailored Promotions, you can increase your customer base, boost repeat purchases, and improve customer retention.
You can use Brand Tailored Promotions to engage the following:
- Brand followers: Customers who have clicked to follow your brand on Amazon.
- Potential new customers: Customers who have clicked on your brand and products or added to cart but have not purchased in the last 12 months.
- Repeat customers: Customers who have ordered your brand’s products more than once in the last 12 months.
- High-spend customers: The highest spending 5% of your brand’s customers in the last 12 months.
- Recent customers: The most recent 5% of customers who have purchased from your brand.
- Cart abandoners: Customers who have added one or more of your products in their cart, but haven’t purchased in the last three months.
Each eligible customer can redeem the promotion on a single purchase, limited to one unit redemption per customer. Read our guide learn more.
You can also learn more about Brand Tailored Promotions at Amazon Accelerate 2023. Amazon Accelerate 2023, which is Amazon’s premier conference for sellers will take place in Seattle on September 13 and 14. Registration for this year’s event is open at amazonaccelerate.com.