Please see the attached file.
On a product of ours that running on a sponsored campaign the estimated cost per click on first page is £0.38. How ever, we’ve had 7 clicks and the average CPC is £0.74.
We are experiencing must higher CPCs on all our campaigns for all keywords.
Do you guys experience the same thing, drastically higher CPCs than what amazons estimates are?
Seems there Estimate is always WAY off and in this particular case more than double.
Theres the option to “Match Bid” but its completely pointless doing this as you would NEVER get any product exposure…
Having a tough tough time with this sponsored adds lack.
Any information would be gratefully appreciated.