The listing has multiple variations, and the BSR (Best Sellers Rank) is good, but for the variation that is showing the BSR, its sales are only showing 10%, whereas based on the sales, it should be 20.
However, for the variation that has very good sales, there hasn’t been a seller for over a month, and no BSR is being shown.
What made you think that the variation with no sellers/BSR has sales? That variation is definitely not selling, as there are no sellers.
Please show a screenshot with the variation tab in Keepa. Then, to get a clearer picture, go to the ‘Data’ tab, check ‘Offer’, and observe the stock movement.
I checked the offer count, and the variation showing the least sales actually had good stock movement within one month. However, another variation, which shows a higher percentage, had sales 5 months ago but no recent sales. My question is: on what basis does Keepa show this percentage for variations? Based on monthly sales observation, it seems incorrect.
I would like to help you, but please take some clear screenshots so I can better understand the situation. I need to see the variations and the offer count. Or, if you prefer, you can share the ASIN in private, and I will take a look.