Cons and pros of registering a brand name

Hi guys, I want to sell products without brand name /or trademark it’s be ok ? Or I have to trademark/ register brand name . What’s pro and cons?

It is suggested to register your trademark and secure your brand to avoid pirate seller of hijacking your listing.

Hi @ePrinter_Supplies

It all depends if your products have your brand name on them. If they do, you may consider the Amazon Brand Registry. It does require that a Trademark is at least been filed.

On the other hand, you are free to sell them with as is. If it becomes a problem, you can brand them later on.