Compare ASIN details with the new “Search query details” dashboard

For your selected search query, you can now view the performance of the top 10 ASINs and compare them to your selected ASIN directly from the “Search query details” dashboard.

The top performing ASINs are selected based on the query ASIN score, which is calculated using a combination of search funnel impressions, clicks, basket adds and purchases.

You can choose weekly, monthly and quarterly reporting ranges for a deeper understanding of search query results at an ASIN level. This can help you determine how much traffic and engagement you’re receiving from customers compared to other brands. You can also evaluate pricing and product detail page quality to ensure you’re in line with your category.

To run your details query, go to the Search query performance dashboard and select the “ASIN view” tab.