After months of working our Amazon business, I’m still not 100% clear about “private label” vs “brand”. When we first started, we looked at a Covergirl product. One of the extensions we use suggested it could be private label, this was based on the fact there were so few sellers. I understand the extension is making that assessment based on the number of sellers.
Based on my, at that time, very limited knowledge, I assumed Covergirl was not private label. I came to that conclusion only because I’m familiar with Covergirl, it’s VERY big. For that reason only, I assumed it’s a brand. We are ungated for Covergirl, so we jumped on the listing and had not problems. Last evening, I Googled private label vs brand. I read one article that described Nike as a very successful private label. I stopped right there as that alone was confusing to me. In my research for products to sell, I often run across something that might be private label as indicated by an extension or 2. I’m sure I’ve passed up on several I would have had no problem jumping on.