Hi,
if the product already exists but you want to create a pack (pack of 2, 3, 4, etc.), should you create a new product listing (new ASIN) or use the existing one and select the “Sell this Product” option?
If you’re creating a multipack (pack of 2, 3, 4, etc.), you typically need to create a new product listing with a unique ASIN since it’s considered a different product from the single unit. Amazon treats multipacks as separate listings because they have different quantities and often different pricing. However, if Amazon already has a listing for that specific pack size, you can use the “Sell this Product” option instead.
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When you are launching a multi-pack (pack of 2, 3, 4, etc.) that does not already exist on Amazon, you need to create a new product listing with a unique ASIN since each pack size is considered a separate product. However, if an existing listing for that specific pack size already exists, you should use the “Sell this Product” option to list under that ASIN. Ensure that the multi-pack is compliant with Amazon’s bundle and packaging guidelines, and clearly state the quantity in the title and product details to avoid customer confusion.
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Basically, you’ll need a new ASIN for a multipack unless Amazon already has a listing for that exact pack size.