Im setting up new campaigns and want to focus on using long tail keywords (ie short phrases).
can anyone tell me if a ad wil trigger if for example, only a single word with that phrase id searched for.
My key word - high resolution lab scales
Customer searches for ’ scales’ or even ‘bathroom scales’
Will my ad trigger simply because i have within my phrase the word ‘scales’?
Ideally, i want to use an exact match criteria. Is this possible in amazon ppc?