Broad Match Keywords

Hi Guys

Im setting up new campaigns and want to focus on using long tail keywords (ie short phrases).

can anyone tell me if a ad wil trigger if for example, only a single word with that phrase id searched for.

For example,

My key word - high resolution lab scales

Customer searches for ’ scales’ or even ‘bathroom scales’

Will my ad trigger simply because i have within my phrase the word ‘scales’?

Ideally, i want to use an exact match criteria. Is this possible in amazon ppc?


if one of your main keyword is on Broad, it will trigger that too. All you have to add one Keyword related to your product, then whatever the customer writes in front of or behind it will automatically appear in Broad.

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