Announcement reposted from Amazon:
Brand owners can now run A/B tests on Supporting Images in the Manage Your Experiments image gallery. Use the results to learn which images resonate best with customers.
Images are crucial to the shopping experience. According to an eMarketer report, 62% of customers are more likely to buy a product if they can first view its images and videos.
Supporting Images give you the flexibility to showcase your product in more ways, including lifestyle imagery, various product angles, product properties, specification lists, and videos.
To learn more about which images resonate with customers and how to increase conversion, go to Manage Your Experiments overview guide
To start testing Supporting Images, go to Manage Your Experiments dashboard.