Many people say BQool only tanks prices, but it’s not the repricer that tanks prices, it’s the operator, in my opinion.
In mid-December, prices were going down because someone was undercutting the Buy Box. When the tankers left, starting in January, I (using BQool AI) and another seller followed each other up instead of down. BQool always priced slightly above the seller who followed me, and the price increased by 20%.
This doesn’t happen often, but if competitors don’t undercut prices, everyone wins. I even sold out at the higher price.
So, I don’t think there’s a need for fancy repricers, it all depends on the rules you set.
Bqools rules are unclear though, and the AI is actually really bad. You can check Twitter there’s plenty of proof from many diff. people explaining the issues with this repricer.
All I do is set up min-max values and choose either a rule-based or AI setup based on the conditions of the ASIN. I did this with STK and SS, and after that, I barely touch the repricer.
Not perfect, like any other, but for the price, it does the job pretty well. Depending on the rule or AI setup, it either tanks or increases prices for me.
In many cases, the AI even holds the price above the lowest Buy Box price, and I’m still selling as usual. In my opinion (IMO), it all depends on what competitors are doing, regardless of the repricer used. After switching from SS, I haven’t noticed any difference in margins or ROI.
If I were to use the AI1 they offer, which is basically the same as SS Get BB and aggressively lowers prices across all ASINs, it would likely increase sales with lower margins and sell out inventory faster. This would be similar to using STK 0.01 or any other repricer. But that’s just my opinion.