Hi all,
Has anyone had an issue with their sales rank just disappearing? As it’s not showing any rank on the listing anymore.
I was ranked number 1, and now it does not show any rank at all?
Yes. Amazon is removing the BSR ranking from many listings. Nothing you can do about it. Seller Support will not assist you with these changes, which Amazon performs at their own discretion.
Many sellers think that all sales help ranking equally, but that is not always true. If sales are increasing while your main keyword rank is dropping, the issue is often that the sales are too spread out across many different search terms.
This commonly happens when an account relies heavily on broad and phrase match campaigns. The product may still be generating revenue, but Amazon is not getting a strong enough signal that the listing is highly relevant for the one primary keyword that matters most. A better approach is to drive more focused demand by putting more emphasis on exact match campaigns for your main keyword, so Amazon can more clearly associate conversions with that specific term and strengthen your ranking there.