Best Deal Vs. Prime Exclusive Discounts

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1

Hello,

Pros and Cons of offering Best Deal Vs. Prime Exclusive Discounts during Black Friday and Cyber Monday?

Thanks

2

Best Deal gives more visibility since it’s open to all shoppers and shows a badge, but it has stricter requirements and higher fees.

Prime Exclusive Discount is easier to set up and has no extra fees, but it’s only for Prime members.

For exposure, choose Best Deal. For simplicity, go with PED.

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3

Best Deals give your product much broader visibility across Amazon’s event pages since they appear in the main Deals sections during Black Friday and Cyber Monday, but they require a bigger discount and stricter eligibility criteria, and once scheduled you can’t change price or cancel easily.

Prime Exclusive Discounts, on the other hand, are easier to set up, flexible, and show the crossed-out price badge to Prime members without locking your listing into the official Deals program, though they only target Prime customers and don’t get as much homepage exposure.

In short, Best Deals drive more traffic and visibility if your margins can handle it, while Prime Exclusive Discounts are lower risk, easier to manage, and better for protecting profit while still appealing to a big portion of buyers.

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