Hi everyone,
I’m new to Amazon FBA and currently testing products.
I’m also new to online arbitrage and trying to get ungated in brands that don’t require purchasing 100+ units.
Hello,
yes, there are definitely brands and products that allow approval with fewer than 100 units, especially in wholesale and ungating situations, but it depends more on the quality of the supplier invoice than the exact quantity itself.
Many sellers have successfully been approved with 10–30 units when the invoice came directly from an authorized distributor or the brand itself and clearly showed legitimate business-to-business purchasing.
Amazon mainly wants to see a real commercial invoice with your business details, supplier information, quantities, and products matching the ASINs you are applying for. The “100 units” advice you often hear is more of a general guideline sellers use to increase approval chances, particularly for difficult brands, but it is not an official Amazon rule.
In practice, lower quantities can still work if the supplier is recognized and the documentation is clean and verifiable.