Apology Path - When does the Count Start?

Account Health Intellectual Property
1

So my understanding is:

The Apology has a maximum number of times it can be applied per subcategory. How many ? 6x ?

Apparently they expire after some time, and so you have another credit to apologize again. 180 days?

Is the apology date the date + x amount of days and it expires, or it goes by the date of the violation?

2

Are you talking about appealing violations? Once you acknowledge, the defect will stay removed.

3

Yes, but you are not reading my questions.

4

Where are you seeing the Apology per category limits?

5

:hourglass_flowing_sand: Capped Number of Appeals Per Violation

Amazon places a cap on how many times a seller can submit an appeal for the same issue. This means:

  • If your ASIN is blocked for a policy violation, you might be allowed to appeal once or twice initially.
  • Submitting repeated appeals without new information can lead to Amazon rejecting subsequent attempts automatically.
  • After hitting this cap, you must wait — Amazon enforces a cooldown period.

:clock3: How the Cooldown and Gradual Reset Works

  • Each appeal attempt “uses up” a slot in a seller’s appeal allowance for that specific issue.
  • If all allowed attempts are used up, you must wait a certain time before trying again. This cooldown is not officially published by Amazon but is believed to follow patterns like:
    • 30, 60, or 90 days depending on severity or policy category.
    • Amazon’s system gradually “releases” new appeal slots after that time.
  • This gradual release is per violation/ASIN, not account-wide.

:bulb: Best Practices to Avoid Hitting the Cap

  1. Submit a complete and high-quality Plan of Action (POA) on your first attempt. Include:
  • Root cause analysis
  • Corrective actions taken
  • Preventive measures
  1. Don’t spam appeals. Wait until you have new or improved information.
  2. If capped, use the time to gather evidence (e.g., invoices, updated POAs) so you’re ready once the appeal window reopens.
  3. Some sellers have reported success using Amazon Seller Support escalation paths after the cooldown expires.

:warning: Notes

  • These appeal caps aren’t officially documented in Seller Central, but they are enforced through Amazon’s internal enforcement rules.
  • Amazon doesn’t notify you clearly about these limits; you’ll simply get a “no further appeal allowed” message if capped.
6

I wanted more in depth answer, but it seems I won’t receive it here :slightly_smiling_face:

7

So, are you speaking about appeal attempts permitted per a subcategory of products, where you attempted to apply, but you were rejected?

There is no limit for this. The appeal attempts maximum count for suspensions is no longer applicable.

8

You are wrong, at least in the EU.

It would be cool if folks respond here faster, it takes days for an answer…

[Takes away the feeling of the conversation]

9

This is no longer the case. Because of the change in law (Digital Services Act), platforms are now required to provide a transparent resolution process to any listing blocks or account deactivations.

Amazon also recently updated their mediation policy. So, if you make a few appeal attempts and you feel like it isn’t leading anywhere, you just go ahead with the mediation and complaints procedure and you will get reinstated.

Unfortunately, I am involved in a long litigation with Amazon, which means that I am withdrawn from activity, but once I resolve it, I will be heavily advertising this forum to bring there more traffic and make it active. Right now, there isn’t as much traffic as into the Amazon forum, but if you use the search bar, you can find lots of historical threads with information addressing most topics.

1 Like
10

While I highly disrespect the EU and even more so Amazon on the way they handle things, if you could supply me with so me exact links pointing to this info ?

I did see some mediation email passing by a short while ago, but I did not see what you are saying.

I certainly applaud you for going head to head with Amazon, and if you need help with that, feel free to PM me.

Thank you very much

1 Like
11

This is basically the EU regulation which forced Amazon to come up with the mediation process:

https://eur-lex.europa.eu/eli/reg/2019/1150/oj/eng

All online marketplaces and platforms where people make money are now required to offer a transparent and fair appeals process. And Amazon can no longer just block your account or listings.

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12

Thank you for your support. They published a public apology for me:

https://sellercentral-europe.amazon.com/seller-forums/discussions/t/f5eb22fbd677a3312e1c27c489e2a02f

I also have a court judgement:

But I continue suing them, as they refused to reinstate me.

If you would like to help, you can invite any Amazon Seller or even eBay seller friends to this forum to help it grow.

13

Wow, unbelievable!

I did manage to force some changes by Amazon, but they are not published under my name.

I was also the “savior” on a completely different type of forum, but i found it a bit of a interesting route, as helping thousands, but when I needed something it was hard to get helped in turn…

Again, if you need help with anything feel free to ask, my specialty is finding solutions and workarounds when people see non.

14

Concerning the EU regulations, they are still flouting many of the rules…

One they can be slapped with, are disallowing fair competition when they block in an unreasonable way a seller in any way.

15

Yes, this is what I am suing them for. Most people believe that Amazon, being such a large company would have the best legal advice they can possibly get but the opposite is the true.

They are a chaotic, disorganized company which relies on Amazon sellers thinking they wouldn’t stand a chance against them in court.

Anti-trust litigation can be pursued over any instance of targeted, malicious treatment.

What kind of forum, do you mean the Aspkin forums etc?

How come? Through lititgation?

Thank you, I will keep that in mind. Right now I am dealing with black hat abuse from Chinese competitors who are spamming my products with sexual terms to get them hidden from search results.

1 Like
16

I do not want to clutter this forum, but I see no way to PM someone.

A totally different kind of forum, unrelated to ecommerce.

Changes where made through suggesting easily attainable solutions to issues where they are facing a dead end. I have way more solutions, so easy to apply, if they would only listen…

Concerning your issue with the Chinese, I might have an idea or 2

17

I received your message, but the only reply possible is to a noreply email.

I still tried my chances, but returned effectively undelivered.