Any thoughts why I am not getting the BuyBox

Sell On Amazon Global Selling
1

Hi everyone,

Hope you are all well. I have a brand which I have built on Amazon UK which has been doing very well in the last couple years. I have seen year on year growth and my listings have been performing great. I think its about time I tap into the US market with my products and I have created the listing for one. However, I am for some reason not winning the buy box even though

  1. I am the only seller

  2. I have a professional account

As a result, my listing is not being shown when I search for the relevant search terms to find my listings. Any help on this will be greatly appreciated (Seller support has been useless). I have also tried to run some PPC campaigns but have had no luck

Thanks in advance

4

I believe you need to have the BuyBox in order to be able to run a PPC, but I could be wrong…

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5

I believe you are correct. But, that just never made any sense to me. Why PPC when you are already in the Buy Box? Isn’t that what’s driving the sales?

3 Likes
6

Some listings, especially private label are struggling to attract any sales without advertising. There are products that are new and require some initial traffic.

3 Likes