Hello,
I launched my product 20 days ago and have received seven orders so far. I’m running an automatic campaign with these results.
Much appreciated!
As a brief comment (we don’t have a lot to go on here) I’d be looking at your ROAS figure which we can’t see here. Anything less than 3 will suggest your ad’s are underperforming so I’d start with that.
Two things to consider, whether your ad is getting sufficient clicks (i.e it’s relevant and attractive enough to buyers) and second, more importantly, are enough of those clicks converting to sales (i.e when the buyer views your product page are they persuaded enough to buy it). Your ACOS seems a little high but it does of course depend on your product’s profit margin.
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Better run broad modifier and manual exact campaigns on targeted keywords.
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Create a proper PPC strategy which aligns with your business long term goals. Auto campaign is for discovering keywords and ASIN which you could target in manual campaigns.
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For me the goal is to make profit but I know there are sellers with better percentages. I have been thinking maybe there are some hidden tricks the experts use.
Many Amazon sellers think high ACOS means they need to cut their ad budget. But in most cases, the real problem is poor campaign structure.
Recently, I audited an Amazon account where the ACOS was sitting at 33%. The seller was spending money to get clicks, but profitability was almost impossible.
Instead of increasing the budget or launching more campaigns, we focused on three simple PPC optimizations:
• Search Term Mining
We analyzed the search term report and identified the keywords that were converting. Winning keywords were then moved into exact match campaigns for better control.
• Negative Keyword Optimization
Several irrelevant search terms were wasting ad spend. Adding negative keywords immediately reduced unnecessary clicks.
• Campaign Structure Fix
The account had mixed match types within one campaign. We separated the campaigns into Auto, Broad, Phrase, and Exact to improve bid control and performance.
Results after optimization:
• ACOS dropped from 33% to 8%
• Higher conversion rate
• Better control over keyword performance
The biggest lesson is that sometimes you do not need more ads. You simply need a better PPC strategy.
If your Amazon PPC ACOS is too high, it may be time for a quick account audit by a professional.
I talk to many Amazon sellers daily. And almost everyone asks the same question:
“Why are my sales not consistent?”
Here’s the honest answer:
Because wholesale is not about finding products.
It’s about finding the right brands.
One correct brand can change your entire monthly revenue.
One wrong brand can destroy your cash flow.
If you’re struggling with brand approvals, product research, or supplier communication, let’s fix it properly.