Hello,
I launched my product 20 days ago and have received seven orders so far. I’m running an automatic campaign with these results.
Much appreciated!
As a brief comment (we don’t have a lot to go on here) I’d be looking at your ROAS figure which we can’t see here. Anything less than 3 will suggest your ad’s are underperforming so I’d start with that.
Two things to consider, whether your ad is getting sufficient clicks (i.e it’s relevant and attractive enough to buyers) and second, more importantly, are enough of those clicks converting to sales (i.e when the buyer views your product page are they persuaded enough to buy it). Your ACOS seems a little high but it does of course depend on your product’s profit margin.
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Better run broad modifier and manual exact campaigns on targeted keywords.
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Create a proper PPC strategy which aligns with your business long term goals. Auto campaign is for discovering keywords and ASIN which you could target in manual campaigns.
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For me the goal is to make profit but I know there are sellers with better percentages. I have been thinking maybe there are some hidden tricks the experts use.