does this really work or can you just input your own keywords when you relist your product. any information would be grateful.
regards
I assume you are talking about the keywords you add to the listing information?
You’d need those ideally in any case.
There are two things to separate, organic search results, ie: a potential buyer inputs a search term in Amazon and Amazon displays results and Sponsored Products results. The engine is the same but looks for different information.
The organic search engine will use the title, description as well as those keywords to display product the buyer might like.
Sponsored products will match search terms with the keywords you have added to your campaign and display an ad. So they can actually match up a lot closer to what the buyer is looking for, it is much more targeted.
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