I have been selling jewellery on AMZ UK for 16 years. I have over 10,000 listings and sales are abismal! I am mid to high end so my items aren’t dirt cheap because of the quality. My question is if you aren’t the cheapest on amazon how do you survive? Visibility ok when the search is specific but general search with 2 or 3 keywords and one has to hoard through pages of cheap tat before you get to our listings! Anyone else in the same boat? Yes of course cost of living crisis is playing a big part but sales have tanked in the last 2 years. Any advice? Already doing sponsored ads but organic visibility for general search is awful. Any help will be most appreciated! Do you think that quality buyers have deserted amazon since they opened the floodgates to international sellers who can afford to make about £1 profit on an item and sell so cheap but in volume?
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