Hello,
We’re creating virtual multipack listings for some Fulfillment by Amazon (FBA) brand-owned products that show strong customer demand for multi-unit purchases.
A virtual multipack combines multiple units of your existing single-pack FBA products into one listing, which we fulfill with existing single-pack inventory. Virtual multipacks allow you to sell multiple units of the same product as a single offer with no change to your operations and no need to physically package items together.
We’ll create all virtual multipacks by September 26, 2025, and you’ll have throughOctober 12, 2025, to review or delete them before they’re available to customers. OnOctober 13, 2025, all virtual multipacks that you haven’t deleted will be available for customers to purchase.
Each virtual multipack will have a unique ASIN and SKU and will appear as a variation on the original, single-pack product detail page. By default, all virtual multipacks will be priced according to the current per-unit price. You can discount the virtual multipack or run coupons or ads to help drive more sales.
Virtual multipacks are already available for vendor products on Amazon. For example, this pack of four shaving foams is a virtual multipack.
To review your virtual multipacks, go to Manage All Inventory, and filter for VMP_. To edit the price, title, or description, click Edit virtual multipack. To delete the virtual multipack, go to the hamburger menu, and select Delete listing.
For more information, go to Virtual multipacks.
The Fulfillment by Amazon team