Still manually tweaking bids or running your Amazon PPC on full autopilot?
You’re burning time and money.
I manage PPC for multiple 7-figure sellers, and here’s what I see all too often:
Great products
Messy campaign structures
No automation
Budget leaks everywhere
One client saved $4,285 in just 30 days using this simple automation system 
Step 1: Auto → Manual Keyword Promotion
1+ sale & ACoS under 35%? Move it to a Manual Exact campaign
Add as Negative Exact in Auto to avoid duplication
More control, cleaner data, better conversions
Step 2: Smart Bid Rules
Increase bids if:
CTR > 0.5%
ACoS < 25%
Lower bids or pause if:
15+ clicks, 0 sales 
Stop wasting budget on deadweight
Step 3: Budget Automation
Each night:
Underperforming campaigns get paused
Budgets shift to converting ones
One brand saved $1,200/month doing just this
Step 4: Placement Optimization
Want to dominate Top of Search?
We only boost bids when ROAS > 3x
No more “spray and pray”
Tools we use:
Amazon built-in rules
Bulk sheets
Optional: Perpetua, Scale Insights
Works in native Seller Central too
